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THE YOMIURI SHIMBUN
Japan

Yomiuri Shimbun

Circulation
10,032,441 (ABC Jan-Jun 2007)

Frequency
Daily

Target Audience
The Yomiuri Shimbun dominates Japan's newspaper market with a circulation of over 10 million. This unbeatable coverage enables you to reach our 26 million readers.


In Japan, 92% of households subscribe to and read newspapers.*

130 Years of History and Tradition
The Yomiuri Shimbun is Japan's leading newspapers, representing top-class journalism. November 2, 2004 marked the 130th anniversary since its inaugural issue.

With a Circulation of 10 Million, The Yomiuri Shimbun is a World-Class Leading News Publication
It has maintained a circulation of 10 million from 1994 up until the present time. The Yomiuri Shimbun is the most widely read newspaper in Japan and is supported by many people.

Delivering a Wide Range of News Throughout Japan
The Yomiuri Shimbun provides readers within Japan news from various fields and topics, including politics, the economy, lifestyle and healthcare.

A Network of Worldwide Coverage
A worldwide network extending to over 380 locations gives us unparalleled coverage, ensuring that national and world news is promptly and accurately delivered to our readers.

Advertising Media that Can Effectively Convey Messages
The Yomiuri Shimbun is an effective medium of advertising - effectively conveying messages targeting multiple audiences.

 

*J-REED 2004

ONLINE

Japan has the 3rd largest internet population, surpassed only by the US and China. Of this, 60% use the internet for 'News and Information'.

With over 294 million page views per month, Yomiuri Online is Japan's most visited national newspaper website. Sections include: Money & Economics, Women, Travel, Gourmet, Cars, Entertainment, Healthcare & Nursing, Net & Digital, Job Search, and Yomiuri Home Guide.

Click here for more statistics and information on Japan's internet market and the Yomiuri Online.

Source: Nielsen/NetRatings June 2007
 

ADDITIONAL RESOURCES

Yomiuri Shimbun Media Data

Yomiuri Tech Specs (PDF)

Successful Branding in Japan (PDF)

Yomiuri Online (PDF)
 

 

Contacts

US/Canada: Dustin Guzowski (212) 268-3344