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What's New in Electronics
Australia

What's New in Electronics

Circulation
9,107 (CAB audit, Sep 2007)

Frequency
Monthly

Target Audience
All industries using electronic products and technology manufacturing, design and service. Key industry sectors include: communications, industrial control, computers, white goods, general manufacturing, broadcasting and more. Qualified readership includes design engineers, middle/senior management, engineering management, and other purchasing influences.

Since 1981, What's New in Electronics has provided the professional electronics industry with a complete marketing vehicle. Fully integrating the New Zealand & Australian markets, its new product focus on components, design tools and test equipment has proved a success with advertisers and readers alike.

 

ONLINE

Electroline.com.au is part of WFonlineMedia, a network of 10 industry specific sites (plus the new 5 TechTarget ANZ network for IT professionals) offering visitors a content-rich user experience, with thousands of archived articles easily accesible (via a designed internal search engine), industry directories and eNewsletter updates.

Advertising options include e-newsletter sponsorships, banners, text-links, topic centre sponsorships, microsites, tech papers, webcasts/podcasts, software marketing, and sponsored 'hot' products. Contact your Huson sales representative below for more details.

ADDITIONAL RESOURCES

2008 Media Kit (PDF)

2008 Editorial Calendar (PDF)

2008 Material Specs (PDF)

2008 WFonlineMedia Media Kit (PDF)

 

Publisher: Westwick-Farrow

 

Digital Material

IBM Formatted (preferred)
Hardware: ZIP, Floppy, CD
Software: Acrobat 6, Adobe PageMaker 7, Adobe Photoshop 5.5, Adobe Illustrator 10.0

MAC Formatted
Hardware: ZIP, Floppy, CD
Software: Acrobat 5, Adobe PageMaker 6.5, Quark Express 4.11, Adobe Illustrator 9.0, Adobe Photoshop 5.5

We do not accept
Film, Microsoft Publisher, Word, Powerpoint, Freehand, CorelDraw

Fonts
Only postscript fonts will be accepted. All fonts must be embedded or supplied (both printer and screen). Do not artificially stylise fonts (eg: bold, italics) as simulation results in unsatisfactory output.

Colour
All files must be CMYK or grayscale. No embedded colour profiles are to be used. LAB or RGB colour modes cannot be used. Spot PMS colours can only be accepted upon prior arrangement. Accurate colour reproduction cannot be expected unless material complies with our guidelines and is accompanied by an accurate press quality digital proof (Note: No standard office printer will give such proofs).

Proofs
Authenticity to original material cannot be expected without supply of a proof. Colour accuracy cannot be expected unless an accurate press quality proof is supplied. (Examples of guidelines used by some printers can be found supplies by 3DAP on www.3dap.com.au). Only proofs labelled as such will be sent to the printer for colour matching. While Westwick-Farrow will print as accurately as possible to such proofs, no liability is accepted.

Images
Must have a resolution of 300 dpi @ 100%, line art bitmap tiff files 1200 dpi. File types should be tiff or composite EPS.
GIF, DCS, PICT files cause loss of quality or print errors and will not be accepted. JPEG files will only be accepted after being checked for quality, and should be converted into tiff format. Note that embedded JPEGs can cause print errors and should not be used.

Bleed
Minimum 3 mm is required for full-page advertisements only, and always allow enough space for trim. All smaller sized ads should be made to the mechanical specifications given.

Size
Advertisements must comply with the correct size booked.

PDFs
PDFs should be created by postscripting with the Scitex Dolev PSL2 printer driver and by distilling in Acrobat using the Westwick-Farrow job options.
Both are available by download from our web site, or via email from Westwick-Farrow.
Note: All suppliers' fonts must be substituted in the fonts section of distiller job options, and embedded. PDFs created by Adobe Indesign, Photoshop, Illustrator and Macromedia Freehand or other applications can exhibit errors at output and Westwick-Farrow cannot be held responsible for such errors.

EMAIL: copy@westwick-farrow.com.au

Material Address
Westwick Farrow
Cnr Fox Valley Rd & Kiogle St
Wahroonga NSW 2076
AUSTRALIA

Contacts

US/Canada: Michael Andrews (212) 268-3344

 

Europe: 

Gerry Rhoades-Brown +44 (0) 1932 564999