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THE SUNDAY TELEGRAPH
AUSTRALIA

Sunday Telegraph

Circulation
670,000 (ABC Sept-Dec 2007)

Frequency
Weekly (Sun)

Target Audience
The Sunday Telegraph is the biggest selling newspaper in Australia, reaching the general and upmarket population.

 
Sunday, for many the one true day of relaxation, time for yourself and your family - a reality captured in the editorial mix of The Sunday Telegraph and enjoyed by over 1.7 million readers*.

The Sunday Telegraph's commitment to the news never wavers - get it right and get it first is their motto. Not only does The Sunday Telegraph consistently lead the news agenda, often paving the way for other media, in addition the agenda pages provide detailed analysis to complement the breaking news. It is however, the family oriented nature of The Sunday Telegraph that underpins its success.

As well as producing Sunday's only sport liftout, The Sunday Telegraph includes pages designed to appeal to the inquisitive minds of children and regular sections such as Escape, the entertainment based IE and the healthy lifestyle oriented body+soul.

To cap it off, these sections are all complemented by sunday magazine, Australia's highest circulating magazine and the informative tvguide, with comprehensive movie reviews and personality profiles.

In essence, The Sunday Telegraph is an egalitarian and all-inclusive newspaper that produces a total of eight seperate editions, each of which is aimed at getting the whole of NSW involved in both serious and light-hearted matters that affect the entire community.

*Roy Morgan Research, Dec. 2007

Publisher: News Limited

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Contacts

US: Dustin Guzowski (212) 268-3344