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Germanys most widely-read newsmagazine
STERN
is a print medium of the highest social reputation and is
read by almost eight million Germans every week. It is older
than the Federal Republic itself and better known than most
brands in Germany. In todays society, people are inundated
with information. They do not need even more facts and figures
thrown at them, but rather a guide to understanding them.
STERN offers its readers orientation by highlighting the most
important news of the times. STERN not only presents an unemotional
analysis of current affairs, but above all shows the human
angle behind the news. STERN offers practical advice to help
make every-day decisions. STERN is as authentic as life itself,
with topics ranging from business and politics, multimedia
and cars to travel, fashion and lifestyle. STERN is famous
for its visual strengths. STERNs art director and his team
create striking layouts and allow plenty of room for exciting
photography.
Market leader: STERN offers quantity and quality at
the same time. With 7.9 million readers each week, STERN is
by far the most widely read weekly magazine. Its readers are
leading lights in German society.
Highest overall coverage: STERN is the most widely-read
of the three newsweeklies in Germany, attracting 1.89 million
more readers than Spiegel and 2.87 million more than Focus.
Opinion leaders: STERN draws half of its readership
from the leading echelons of society. It is miles ahead of
its competition in the most affluent and influential target
groups.
Top performers in modern society: STERN readers are
predominantly at home in the so-called "leading milieus"
of German society – the 16.5 million adults who enjoy
a higher socio-economic status, as well as a dynamic and proactive
outlook on life.
Financial decision makers: STERN is the perfect medium
for reaching professional target groups. For example, the
6.6 million adults with decision making authority for investments
on behalf of their companies.
Publisher:
Gruner+Jahr
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