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"It's
so easy to feel good."
The new editorial formula of Prima launched June 2003
introduced even more life, more emotion and more pleasure
to the magazine's rich editorial content.
The
new Prima is a clear success.
Newsstand sales, subscription rates and ad pages all show
significant increases.*
Every
month, Prima invests time in informing, inspiring
and entertaining its 2.7 million women readers with precious
lifestyle news and how-to content.
Quarterly
special issues.
Prima follows the seasons and publishes Special Lifestyle
issues for Spring, Summer, Fall and Winter.
Publisher:
Prisma Presse
*Newsstand
sales: +5.3% 1st half 2004 vs. 1st half 2003
Subscription rate: +20% 2004 vs. 2003
Ad pages: +9% 1st half 2004 vs. 1st half 2003
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