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Launched
in 1982, Microscope is the longest established UK weekly
newspaper for computer manufacturers, distributors and resellers
who need to maintain a competitive edge in the channel. Hard-hitting
opinionated editorial from a skilled team of experienced channel
journalists covers the latest news and analysis, and assesses
how issues impact the marketplace. Regular news sections include
Hardware, Networking, Software, and Services.
The
weekly Tech Trader section in Microscope covers
the hardware and software product releases that will be vying
for the attention of users, and offers the news items that
impact on the system-builder end of the market. Tech Trader
also features profiles of the people and companies competing
within the channel market.
Microscope
has the largest circulation among UK channel publications
(BPA June 2006). The quality and size of Microscope’s
circulation continues to be the number one reason to place
advertising with us. Every week, an average of 23,341 (BPA,
analyzed issue May 29, 2006) individuals receive a requested
print or digital copy of Microscope. 100% of our circulation
is requested within one year, and 95% of these readers are
at management level or above.
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ONLINE
In
addition to banners and skyscrapers, www.microscope.co.uk
now offers weekly E-updates as an exclusive
sponsorship opportunity. Sent once a week
to a database of 17,000 resellers, the success
of your E-update sponsorship can be tracked
by the number of emails viewed and number
of click-throughs to your website.
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Publisher:
Reed Business Information
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