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Available
in 16 urban areas across the UK, Metro is the number
one paper for Urbanites*. It’s designed to be a concise
read and contains bite-sized national and international news
wrapped around local information – entertainment previews,
weather and travel.
Metro’s
distribution is targeted, circulating 1.3 million copies a
day with a readership of over 3.2 million*. Newspapers are
distributed on public transport networks (trains, trams, buses
and underground) and in high-traffic commuter zones of urban
centres in major cities, places inhabited by Urbanites. The
majority of copies are picked up from Metro bins or racks;
with people choosing to experience the ‘Metro Moment’
every morning as an essential part of their morning commute.
Metro
is published by Associated Newspapers who also publish Ireland
on Sunday, the Daily Mail and Mail on Sunday,
Evening Standard, London Lite and Loot.
*Source:
NRS Oct 07 – Sept 08
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ONLINE
Metro.co.uk
covers
everything you would expect from a national
newspaper's website - 24/7 rolling news,
sport, entertainment info and a lot more.
The site maintains the fun and irreverent
tone of the Metro brand while ‘rich
media’ ensures a more in-depth experience,
including video footage, music clips and
extended articles.
We
deliver the key daily news stories to Metro
readers in our own quick, politically unbiased,
easily digestible format. However, we also
want our visitors to have fun and therefore
select the most entertaining stories and
write them in the wittiest way possible
- as seen in the Weird, Fame and Metrosexual
channels. In fact, Weird’s new ‘Ridiculant
Blog’ has now gathered a huge cult
following and even blagged it’s very
own page in the newspaper!
Visitors
to Metro.co.uk
are a vital part of the process of making
our site an enjoyable place to visit. We
encourage our users to generate a big chunk
of our content; creating and rating videos,
pictures, stories and blogs.
Metro.co.uk
generates 9 million page impressions
and has 1.2 million unique users
(source: Intellitracker February 2009).
Of those who visit our site on a regular
basis, 75% are ABC1s and 67% are 18-44 year
olds (source: AND Profiling Study 2007).
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