All
advertisements must be in French
Screen: 85
DPI: 85
Size: please note that all ads must be type
area size. No printed matter over the ad size.
Main body of text: it is recommended that you
do not use main text smaller than the font size of
8. The smaller letters should be in stick format,
subtext should be in bold text.
Key lines: 0.5 minimum
Sub text and lines: avoid using text or lines
that are too thin.
Colour: widen the sub texts and lines to the maximum
for non dominant colours and leave the text or lines
at a good thickness for the dominant colours (2 maximum).
Screen
density:
• Grey tint: minimum required: 15% - maximum:
70% - for sub text: 30%
• 4 colour: In the dense zones of the
colour, the superposition of the 4 densities (cyan
+ magenta + yellow + black) must be between 220 and
240% (maximum value).
B&W
Negative offset film (right reading emulsion side
down) or matt positive bromide - screen 85
Colour
2-colour ads: it is preferable to supply us with the
2-colour version = a set of negative offset films
right reading emulsion side down or a set of matt
positive bromides (black + spot colour) and the 4-colour
version of the bichromy = a set of negative offset
films RRESD or a set of matt positive bromides (primary
colours composing the spot colour)
+ a negative offset film or a bromide of the black
and white standby
+ a colour proof (laser colour print accepted).
4-colour ads: a set of negative offset films (right
reading emulsion side down) or a set of matt positive
bromides + a negative offset film or a bromide of
the black and white standby, screen 85 + a colour
proof (cromalin, machprint...).
Screen
density
In the dense zones of the colour work, the superposition
of the 4 densities (cyan + magenta + yellow + black)
must be between 220 and 240% (maximum value).
For cyan + magenta + yellow, it must not exceed 150%.
Maximum density for black: 70%.
For the reproduction of black objects, do not exceed
160% (black 70%, addition of the other three colours
90%). To achieve that, ask your photo-engraver to
do a UCR in the high density zones.
Dot gain: cyan, magenta and yellow = 25% - Black =
28%
Lowest density that can be printed: 10%
Highest density that can be printed: 70%
Inclination of the screens: cyan = 75%, magenta =
45%, yellow = 90%, black = 15%.
Digital data: please contact us.
Daily colour printing: 100% of the circulation from
Paris (Paris Region, North, Normandy, East Region,
Center).
Other printing house: 70 - 90% of the total circulation,
according to page numbering and position.
ELECTRONIC
FILE:
!! Maximum weight: 20
mega-octets. Please reframe the documents, get rid
of useless items, check the resolution (170 dpi).
When the file was compressed, supply the adequate
software.
Hard: McIntosh Apple
Soft: XPress, version 5 or 6 maxi
Means:
• Controlled CD
• ISDN transfer (through
Easy Transfer, not Leonardo system)
n° + 33 1 40 13 81 35 or + 33 1 40 13 05 83, followed
by an extension: *25 or *12 (for X25-128K equipment),
*2000 (for V14E), *3000 (for HDLC) or *64 (for X25-64K).
Name
of file:
advertiser's name + insertion date
Fax us a copy of the ad after the transfer for checking.
For colour ads: a colour proof can be sent in advance
by courrier even if the copy is not finalized.
An EPS file from MVS (Micro Video Soft) is
preferable so that no modification can be made.
Otherwise:
Text: Under
XPress (version 5 or 6 maxi) Please supply us with
all the necessary fonts, for the copy and the logos,
including post-script (for the screen as well as for
the printer), or vectored fonts. Do not use
"true type" fonts, nor Arial.
Logos and photos should be under a format
compatible with XPress:
-Illustrator, version 10 maxi, EPS format (get rid
of all useless personalized colours or motives).
-or Photoshop, version 7 maxi, binary EPS or
TIFF format- no JPEG.
Resolution
of image files (paper
printed with a 85 d.p.i. screen):
-Files with grey levels: 170 dpi if the creative is
supplied with real size.
-Bitmap files 1000 dpi
Colour
ads:
-2 colours: we
need the 2-colour version (black + spot colour saved
as a primary colour*) and the 4-colour version of
the bichromy (primary colours) + black & white
complete standby + colour print showing the Pantone
reference required
*Please contact us to check in which primary
colour the spot colour must be saved.
-4
colours:
the file must be saved in quadrichromy (CMYK); we
also need the BW complete standby + a contract proof:
digital Cromalin, Approval or Rainbow.
Deadline:
1 week before publication
Send
materials to:
La
Tribune Régie
International Advertising Department
26 rue d'Oradour-sur-Glane
75504 Paris Cedex 15
France
Fax: +33 1 40 13 13 29
