|
PC
Magazin and PCgo
reach the fundamental target groups of the IT sector: People
who want to know about how the technology works. Both titles
contain very different editorial concepts. They are the
ideal combination for advertisers. The IT Basis Kombi
follows the two basic interests of computer users in Germany
according to AWA 2004. The IT Basis Kombi reaches
the technically skilled power-user with PC
Magazin and the solution/application-oriented
user with PCgo.
Also
be aware of exclusive advertising specials such as the CeBit
Fair Guide or the Christmas Shopping Guide with
a print run of 1 million copies! The supplements
will be inserted into PC Magazin,
PCgo, Internet
Magazin and Business&IT.
*source:
AWA 2004 (Allensbacher Markt- und Werbeträgeranalyse)
|
