 |
|
|
Circulation
30,000
|
Frequency
Monthly |
|
Target
Audience
InformationWeek reaches IS Managers, Executive Managers,
and CIO's.
|
|
Alone
among IT publications in Brazil, InformationWeek provides
the integrated timely news and perspective on products and
technology that all levels of IS need to make informed buying
decisions.
Sections
include:
- Top
of the Week
- Intranets/Internets
- Hardware
& Software
- Networking
- IT
Management
- Channel
Strategies
- Financials
- Behind
the News
PUBLICATION
FACTS:
- 79%
of the readers decide on purchasing a product or service
after reading InformationWeek
- 68%
of the readers spend more than an hour reading the magazine
- The
only IS publication in Brazil that is individually requested,
qualified and audited
- Unique
editorial perspective shows users how to use technology
to drive revenue and create business opportunities (only
IS publication that reports on information technology from
the user perspective)
- The
only IS publication to feature valuable information regarding
the Brazilian business and technology market
- Only
solutions driven IS publication in Brazil
Publisher:
IT Midia Ltda
|
|
Readership
|
|
| Reader
Profile |
| CIOs
and IT Directors |
46%
|
| CEOs |
15%
|
| Consultants |
10%
|
| Business
Executives |
11%
|
| IT
Managers and Staff |
18%
|
| Source:
Publisher Survey, 2003 |
| Market
Segmentation |
| Industry |
22%
|
| Services |
18% |
| Communication |
12% |
| Consulting |
11% |
| Distributor/Resellers |
10% |
| Bank/Finance
Institution |
9% |
| Public
Institution |
8% |
| Education/University |
6% |
| Technology |
4% |
| Source:
Publisher Survey, 2003 |
| Breakdown
of Company by Number of Employees |
| More
than 500 employees |
46% |
| 100
to 499 employees |
14% |
| Up
to 99 employees |
40% |
| Source:
Publisher Survey, 2001 |
| Breakdown
by Company Size in US Dollars |
| Up
to US$ 45,249 |
17% |
| US$
45,250 to US$ 452,489 |
45% |
| US$
452,490 to US$ 2,262,443 |
23% |
| More
than US$ 2,262,443 |
15% |
| Source:
Publisher Survey, 2001 |
| Breakdown
by Age Groups |
| 21
Years Old to 40 Years Old |
68% |
| 41
Years Old Plus |
32% |
| Source:
Publisher Survey, 2001 |
| Pass
Along Readership |
| Pass
Along Readership |
4.3%
|
|
|
Advertising
Material
|
|
| Live
Sizes |
W
Inches
|
|
H
Inches
|
W
mm
|
|
H
mm
|
| One
Page |
7-3/16"
|
X
|
9-11/16"
|
182
|
X
|
246
|
| 2
Page Spread |
15-8/16"
|
X
|
9-11/16"
|
394
|
X
|
246
|
| 2/3
Page |
4-10/16"
|
X
|
9-11/16"
|
117
|
X
|
246
|
| 1/2
Page |
7-3/16"
|
X
|
4-12/16"
|
182
|
X
|
121
|
| 1/3
Page |
2-4/16"
|
X
|
9-11/16"
|
57
|
X
|
246
|
| 1/4
Page |
3-3/16"
|
X
|
4-6/16"
|
81
|
X
|
111
|
| Trim
Sizes |
W
Inches
|
|
H
Inches
|
W
mm
|
|
H
mm
|
| 1
Page |
7-15/16"
|
X
|
10-8/16"
|
202
|
X
|
266
|
| 2
Page Spread |
15-15/16"
|
X
|
10-8/16"
|
404
|
X
|
266
|
|
2/3 Page |
5"
|
X
|
10-8/16"
|
127
|
X
|
266
|
|
1/2 Page |
7-15/16"
|
X
|
5-3/16"
|
202
|
X
|
131
|
|
1/3 Page |
2-10/16"
|
X
|
10-8/16"
|
67
|
X
|
266
|
| 1/4
Page |
3-9/16"
|
X
|
4-12/16"
|
91
|
X
|
121
|
| Bleed
Sizes |
W
Inches
|
|
H
Inches
|
W
mm
|
|
H
mm
|
| 1
Page |
8-12/16"
|
X
|
11-4/16"
|
222
|
X
|
286
|
| 2
Page Spread |
16-10/16"
|
X
|
11-4/16"
|
424
|
X
|
286
|
| 2/3
Page |
5-13/16"
|
X
|
11-4/16"
|
147
|
X
|
286
|
| 1/2
Page |
8-12/16"
|
X
|
5-9/16"
|
222
|
X
|
151
|
|
1/3 Page |
3-7/16"
|
X
|
11-4/16"
|
87
|
X
|
286
|
| 1/4
Page |
4-6/16"
|
X
|
5-9/16"
|
111
|
X
|
141
|
| Mechanical
Requirements |
| Images: |
All
images must be at least 260 dpi resolution.
Color in CMYK and saved in composite not with color
separation. |
| Fonts: |
Use
only licensed fonts and avoid any True-Type. No
font under 6 pts. |
| Resolution: |
Designate
resolution of 2400 DPI and lines for 150 LPI. |
| Material
Format |
Material
may be sent in DVD, CD, Zip or by email. |
| Digital
Film |
Please
send hybrid material (to open both in MAC or PC). |
| Files
named as follows: |
Nomenclature:
magazine (underline) issue# (underline) advertiser
(dot) extension of the software used
Example: IWK_128_ibm.eps |
| Publication
codes for saving files: |
Computer
Reseller News = CRN |
| InformationWeek
= IWK |
| Send
Material to: |
Marcos
Toledo
IT Midia
Rua Itapolis #487
Sao Paulo SP 01245-000
Brazil
T: +55 11 3823 6678
Email: mtoledo@itmidia.com.br |
| If
emailing direct: |
Please
use the email address's below: anuncios@itmidia.com.br,
and copy Ana Paula (anogueira@itmidia.com.br)
and Francisco Porrino, (fporrino@itmidia.com.br) |
| Formats |
-eps
with 300 dpi
-tif with 300 dpi
pdf with 1,200 dpi |
|
|
Contacts
|
|
Eastern
US/Canada: David Steifman (212)
268-3344
Western
US/Canada except Northern California: Phoebe
Klein (212) 268-3344
Northern
California: April
Ramirez (408) 429-4516
|
|
|
|
