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Target
Audience
Healthy Living is written for educated, better-off
women aged between 30 and 49 who enjoy an active, healthy
lifestyle and have a high interest in medicine, prevention
and a healthy way of living. According to the AWA 2005 analysis,
there are around 3.62 million such women in Germany.
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HEALTHY LIVING - The healthy women's
magazine
HEALTHY LIVING is Germany's first full-service health consultant.
The magazine is written for mature women who see their roles
as "health managers" in their partnerships and families.
HEALTHY LIVING is an answer to the increasing need for information
on health topics: up to date, friendly, competent and service
oriented. In keeping with the motto, "Wellness was yesterday
– HEALTHY LIVING is today", the health magazine
stands for a new, active lifestyle that covers all areas of
modern living. In six editorial sections – "News
and Facts", "Beauty", "Nutrition",
"Medicine", "Alternatives" and "Family"
– the readers are given scientifically sound, easy-to-follow
tips and advice.
HEALTHY LIVING combines the latest health and medical research
findings which have a relevance for daily living. This is
made possible by an expert team consisting of medical journalists,
doctors, nutritional scientists, cosmetics and sports experts,
experienced service journalists, and researchers from several
universities and university clinics such as the Berlin Charité.
A modern layout and a fresh visual language give HEALTHY
LIVING the optical presence of a high-class, modern women's
magazine. The basic mood is thoroughly positive and motivating.
The magazine offers reading enjoyment and practical help:
"healthy living" is the goal.
Publisher:
Gruner+Jahr
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