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Computer
Dealer&Var has been newly restyled to focus on the
360 º needs of Italian resellers, be they technology,
organisation, marketing and management needs.
Our
readers, however, are also key content-generators. The “Opinion
leader” section has a “Post” and a “Your
views” column (your take and opinions on how to improve
the state of the Italian ICT Trade sector), as well as a “Meeting”
column (meetings with partners, opinions and views about road
shows and other events organised by distributors and vendors).
Computer
Dealer&Var also offers its readers hints and advice
on “how to grab the attention of the end client”.
As a matter of fact, the “Market” offers a window
on the needs of end clients and vertical sector trends. The
“Operator” column offers news, ideas and surveys
to (ultimately) understand the strategies of key vendors,
look for new commercial partners, verify sales strategies
and track competition activity.
And
if we have to talk about technology (our readers’ day-today
reality) we do so also to highlight the commercial and business
potential that these solutions can offer, without forgetting
the importance of relevant tool and application services.
Last
but not least, the key word for channel partnerships is “Business
plan”: Computer Dealer&Var cannot forget its
“news bulletin” heritage.
So,
in the homonymous column, readers can still find marketing,
professional development and channel programmes news, as well
as information about forthcoming legislation, tenders, the
address of new company headquarters and details of recent
turnovers.
Publisher:
Gruppo
24 ORE
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