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COMPUTER DEALER & VAR
ITALY

Computer Dealer & VAR

Circulation
9,525 (ADS audit)

Frequency
Monthly

Target Audience
Computer Dealer & VAR reaches resellers, VAR distributors, and dealers.

For 14 years Computer Dealer & Var has been the most influential magazine to communicate with computer dealers. Entirely renovated in its editorial set-up and format, it's the trade magazine that has the largest number of excellence areas and assures the widest and deep-rooted publishing covering for all players of the distribution: the small resellers to the big system integrators, Var to software houses, limited-line to general dealers.

2005 is for Computer Dealer & Var the fourteenth editorial year and the maturity gained on the field through the daily and constant relation with the reader finds new resources to strengthen and widen the role of reference magazine for the trade. In its new format, Computer Dealer & Var is even smarter and more winning and proves to be the trade favorite. But Computer Dealer & Var is also and most of all the strength of a new editorial set-up and new, careful and precise contents. The perfect magazine to help companies in their daily decisions. Month after month the wide editorial target gets surveys meant to give the reader information and know-how always related to marketing and sale aspects.

Computer Dealer & Var is the perfect medium to communicate with the whole Italian information trade and offers targeted communication services. On this subject, the Computer Dealer & Var team is willing to design ad hoc communication projects.

Publisher: Agepe

Size Specifications (Trim) h x w in mm
(Type) h x w in mm
Full Page 310 x 225 270 x 188
1/2 Page Horizontal 150 x 225 130 x 188
1/2 Page Vertical 310 x 109 270 x 90
1/4 Page 150 x 109 130 x 90
Add 5 mm to each edge to meet the bleed film requirements.
 
Technical Details

FILMS NO LONGER ACCEPTED. DIGITAL MATERIAL ONLY.

INSTRUCTIONS FOR SENDING NATIVE DTP FILES TO AGEPE

Programs accepted:

Quark Xpress version 4.x or earlier
Photoshop version 5.5 or earlier
Illustrator version 8 or earlier
Postscript type 1 Fonts (True Type and Open type are not allowed)

Rules to be respected:

Quark Xpress files
Page format, exactly as title format
Bleeds, 5 mm (no more, no less)
Multipage file with dropfolio, automatic pagination in the template and attribution of a Section Start
Fonts used, standard style, (typographic enhancement via the Style Sheet palette is not allowed in the version ready for photosetting)
If you have ATM de luxe, check the state of the fonts (recommended).
Colors used, created in CMYK
Images imported at 100%, tolerance 85% to 115%, if necessary
Resize in the originating software

Illustrator files
Colors used, created in CMYK
Vectorized, watermark set to helvetica regular
Clean up unconnected points
No linked images, files containing images must be saved with "include imported images"
Save in EPS format, add the .eps suffix to the file name.

Photoshop files
Saved with high resolution (300 dpi), CMYK mode (RGB,
Mono, Bichro or Trichro not allowed). Screen-shot files (72 dpi) are accepted
Merge (Collect) layers
Hide/strip alpha layers
Save as TIFF or EPS without compression (JPEG,
EPS JPEG and LZW are not allowed) add the .tif or .eps suffix to the file name

Files can be sent on CD-ROM (recommended), zip or jaz disks.

IMPORTANT: after final checks, generate the final proofs.
Use "Collect for Output…" of Quark Xpress, save your file locally
If you work on a network, Logoff All Servers, copy the file and the fonts (screen and print) to the data carrier.
Open your Xpress file from the data carrier to confirm that the copy is good.
Send data carrier and final proofs to Agepe.

Please send digital media to:
Production Department Computer Dealer & VAR
Gruppo Editoriale Agepe
Via Rossi di San Secondo 1/3
20134 Milano, Italy
Tel. +39 0221 5621
Ads must be received in Italy 4 weeks prior to the publication date.
Contacts

Eastern US/Canada: David Steifman (212) 268-3344

Western US/Canada except Northern California: Phoebe Klein (212) 268-3344

Northern California: April Ramirez (408) 429-4516