Circulation
131,598 (Roy Morgan & ABC - June 2006)

Target Audience
With its weekly triple section format, The Australian IT reaches everyone from the chief information officer considering a billion dollar, company-wide IT strategy to the technology consumer deciding which digital camera to purchase.

 
The Australian IT fronts The Australian's Tuesday coverage and is recognized as the industry leader, publishing the most extensive and up-to-date coverage of information technology. The Australian has an audited circulation of 131,753, but independent readership studies show that the overall readership is 407,000 ( Roy Morgan, June 2004). The Australian IT is comprised of three sections, providing expert editorial and effective advertising opportunities for clients at every level within the IT industry.

• The Australian IT Today section is designed for IT professionals who make up its core readership. With a comprehensive mix of news, features and opinions, IT Today has enjoyed must-read status for more than 30 years.

• The Australian IT Business section is designed for business users of technology, CIOs, and Managing Directors trying to maximize return on IT investments. It examines how leading companies are harnessing the power of technology to make their organizations more efficient, more effective and more profitable. Almost every month, there are Special Reports providing incisive coverage of developments in a wide range of IT disciplines including storage, security, telecommunications, VOIP and business software.

• The Australian Exec Tech pinpoints readers who use personal digital technology at work, while still keeping them in touch with home and entertainment technology. The Exec Tech reader uses personal technology to make his or her life easier and more enjoyable, and to gain a cutting edge in the business world.

Clients such as Microsoft, Hewlett-Packard, SAP, IBM and Toshiba all successfully reach our readers through our IT-sections.

Publisher: News Limited